VIVA were planning to refresh their brand in line with new course material, and launch a new online presence to match that. They already had a web developer engaged but needed help setting the overall creative direction, particularly in developing the visual identity.
The desired goal was to create a visual brand direction that was much bolder, fun and lively, whilst remaining experienced and knowledgeable. In short they wanted to liven things up a bit, without throwing away their heritage.
The process started with mood boards to explore the potential tone of the brand, in line with their aspirations. This made it easier to move into logo design concepts, followed by a process of selection, refinement and iteration.
Once there was agreement on the logo design, the next step was a stage of exploring colour and font options. The aim of this step was to begin building a cohesive visual brand.
With the basic building blocks of the brand in place, I then produced a collection of web design concepts. These were broad and iterative, to develop a general creative direction (the full website design was not part of my project scope).
From the website creative direction, we moved onto the branding of VIVA’s social media profiles. This consisted of the design of profile header images for LinkedIn, Twitter and YouTube.
Once all the creative stages were complete, I finalised the digital elements for handover. These included a simple brand guide, final logo artwork and key brand images.
It was a real pleasure working with Mark. Super professional, open-minded and a great communicator. He was patient with us when we suggested changes, and when we were unclear with what we wanted, Mark had an ability to bring our vague ideas to life in a way that exceeded our expectations. Highly recommended.