Pendragon Intl. Media

Branding a new civil service podcast
Client

Pendragon Intl. Media is the publishing, events and research business behind the Global Government Forum family.

Services

Brand design
Template production

Tools

Adobe Illustrator
Canva

The challenge

The Global Government Forum brand was too formal for their intended new podcast. So Leading Questions needed something slightly different, whilst looking like it belonged.

The solution

The branding we created has a relaxed and human tone, created by using a hand-drawn font and graphics, and adding a blue to the colour palette. We also created social media templates in Canva, which they could use to announce new episodes.

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