Hedado is a startup app aiming to improve the experience of being a philanthropist or regular donor.
Brand design
Logo design
Figma
Adobe Illustrator
Brandpage
With the app in pre-launch stage, Hedado wanted to start with a logo that was distinctive but didn't use financial or charity visual clichés.
We created a custom designed logo with an icon of a stylised letter H, with subtle reference to giving from one person to another.
Mark was great at talking through what our brand meant to us and finding a design that complimented our vision.