Brand & UI for an app startup’s MVP

Gyftbook is an app startup based out of Singapore, currently seeking funding.


Brand Design
UI Design
UX Consulting
Landing Page Design



The need

To prepare for MVP launch and fundraising, Gyftbook wanted to make an impact with design, as much as with features. As a bootstrapped company, they knew they didn't have the skills for this internally. They asked us to create a distinctive initial brand, and to help build an app design and UI that was more polished and friendly.

The service

The first part of the project was to create a custom designed logo, with a distinctive icon and colour scheme. For the app, we developed an initial set of UI elements for their first feature set, including a basic style guide and key screen mockups. We also helped them put together a simple landing page using Carrd, and created images for the app store pages.