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Our manifesto

Why do we do what we do?

We’ve been working in design since the mid-1990s. We’ve learned a lot in that time and we enjoy what we do. These are the principles that shape the way we work now.


We don’t compromise on good quality design. Design is more than just polish or decoration, it’s critical to your brand success. If it’s good it will motivate and convert potential customers, and it will build trust and loyalty in your brand.


We give it to you straight. If we make a mistake we’ll say so and sort it out. If we think there is an alternative workable solution, we’ll suggest it. If we can save you money we’ll let you know.


We won’t talk down to you. We like to build a good working relationship, helping you achieve your goals. We’re reliable, we know our stuff, we have years of experience and we’re fun to work with.


We like design but we’ll always put you first. We’ll consider your needs and goals and create designs that work for you and your brand.


We will keep it simple. From planning and research to design and development, we will focus on simple solutions. No mumbo jumbo, no heavy laden technical jargon. We believe the simplest answer is often the best.

We say no

Yes, we do. If we don’t think your project or your business is the right fit for what we do best, we will say so. No one would come out happy if we were to do otherwise.