Starting a business has never been easier. Many organisations, including the government, are all clambering over themselves to help you these days. But here’s the shock – it still takes hard work and good descisions to get started properly.
This is part two of my series on what makes a logo really good. Here I’m going to talk about why a logo should be memorable.
Sometimes logos can feel a bit awkward, or look like a number of elements have been forced together. The ideal logo design is when its whole (name and symbol/s) feels like an icon in its entirety, like it all belongs together.
I realised it actually relates to the modern debate on the value of design – a hot subject these days as it’s become quite hard to get some people or businesses to value and pay for quality design.