Starting your business means you’re at a creative stage in your brand building. Time to experiment a little. Have some fun. However, your potential customers don’t want you to.
A lack of simple consistency can damage your efforts and leave them unsure and less able to distinguish you from your competitors.
We’ve all heard the mantra before. “Treat your brand an investment for your business, not as an expense”. But why is this true?
In my recent article How to start your startup with good design, I suggested 3 important things to think about when deciding on your startup or small business brand identity. Here I’m going to expand on the first of those. Read more
This morning I helped a client get his business listed on Google Maps. He’d become very interested once I’d told him a while ago how I’d done it without too much trouble, and that I was now appearing in local search results.
This is part two of my series on what makes a logo really good. Here I’m going to talk about why a logo should be memorable.
Sometimes logos can feel a bit awkward, or look like a number of elements have been forced together. The ideal logo design is when its whole (name and symbol/s) feels like an icon in its entirety, like it all belongs together.