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NFP Consulting

A long term partnership to develop a brand identity that fits this recruitment consultant’s changing business model.

The challenge

Whilst successful as a business, NFP were aware that they no longer had a brand they were proud of or that represented them properly. They asked us to undertake a creative process to update it, which they would take an active role in.

The solution

The process we used as an iterative one. We held a brand workshop to listen to their team and to help them develop a more focussed brand approach. Following that we then created design proposals that we could discuss and develop through a feedback process.

Logo redesign

In updating their logo, NFP asked us to keep some of their heritage but to bring a modern feel to it and to reflect their personality properly. This meant warm and approachable, but above all they’re all about people – so the brand needed much more of a human touch. Orange was kept as the core colour, but as a warmer version. The lettering was hand-written to give a more casual, human feel. The ellipse shape was made into a more modern solid circle, but again hand-drawn to stop it looking too corporate.

Top class service, excellent designs and a really collaborative approach to getting the best possible results. Taking the time to get to know the team, our history and our vision really paid off.
Shivani Smith, NFP Consulting

Brand personality

At times the NFP brand needs an extra personal experience, being a very people-centric business. So we designed them a ‘word search’ style visual element (shown here on the back of business cards), which also reinforces their search skills.

Brand style guide

To help NFP manage their own brand and create new communications themselves, we created a brand style guide. This was made available to their distributed team as a PDF.

Word document templates

We reviewed all their core business documents, updating the design and improving brand consistency. The final set was delivered as Word templates.


This A5 brochure was designed as something to leave with prospective clients after initial meetings.

Client background

NFP Consulting are a recruitment consultancy who provide expert advice and guidance to not-for-profit organisations, helping them get the best from their people.

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