Whilst successful as a business, NFP were aware that they no longer have a brand they were proud of or that represented them properly.
In updating their logo, NFP asked us to keep some of their heritage but to bring a modern feel to it and to reflect their personality properly. This meant warm and approachable, but above all they’re all about people – so the brand needed much more of a human touch. Orange was kept as the core colour, but as a warmer version. The lettering was hand-written to give a more casual, human feel. The ellipse shape was made into a more modern solid circle, but again hand-drawn to stop it looking too corporate.
Top class service, excellent designs and a really collaborative approach to getting the best possible results. Taking the time to get to know the team, our history and our vision really paid off.
Shivani Smith, NFP Consulting
At times the NFP brand needs an extra personal experience, being a very people-centric business. So we designed them a ‘word search’ style visual element (show here on the back of business cards), which also reinforces their search skills.
Brand style guide
To help NFP manage their own brand and create new communications themselves, we created a brand style guide. This was made available to their distributed team as a PDF.
Word document templates
We reviewed all their core business documents, updating the design and improving brand consistency. The final set was delivered as Word templates.
This A5 brochure was designed as something to leave with prospective clients after initial meetings.