CharityComms - Bowley Design

A brand identity refresh and new website for a membership, events and publishing organisation.

Brand update

For the new visual branding the aim was a modern, interesting and brighter image, with more clarity, calm and friendliness. In short, they wanted to remain professional-looking but needed to modernise without making things complicated. The new logo was developed from the existing one, improving the typography, colour and visual elements without making a big departure from its heritage.

“Delivered over and above our expectations.”
Vicky Browning – Director, CharityComms

Winner of MemCom’s Best Rebrand / Brand Development award 2013

Website update

CharityComms decided to redesign not only their branding, but also to rebuild and redesign their website from scratch. We were commissioned as the designers in partnership with DigitalGarden.

Their aims

Make it much easier to find content, such as articles and knowledge pieces
Integrate the large existing library of articles and knowledge
Encourage more interaction between CharityComms and their audience
Make it an enjoyable and inspiring experience for all visitors

Our solutions

Simple, needs-based main menu, with secondary menus on section pages
Existing content migrated into a new, bespoke content management system
New commenting system and prominent author bios integrated into every article
Clean and uncluttered layout and bright inspiring colours used in the design

Marketing support

Since the brand and website were launched, we’ve continued to work with CharityComms as their ongoing marketing support partners. This work has involved helping their team produce new printed publications, make improvements to the website, on-hand design advice, and creating new marketing materials from time to time.

“They always deliver excellent work at great value.
They’re a crucial part of our team.”
Vicky Browning – Director, CharityComms

Client background

CharityComms is an events and membership organisation, whose work is all about inspiring and promoting better communications in charities and non-profits in the UK.