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Athletics Integrity Unit

A brand identity for a new sporting body.

We were commissioned to create the initial brand identity for the Athletics Integrity Unit, which was launched in April 2017. Following that we have continued to develop the brand identity and created a collection of brand materials to help them gain exposure and help athletes.

A pleasure to work with, combining strong design skills, a practical and commercial outlook, with flexibility and good humour thrown in.
Fiona Cloke, IAAF Marketing Director


The website

During their launch year, we have designed the first two versions of the Athletics Integrity Unit’s website, expanding on it in phases. The build and technical work was completed by Digi Nut.

The brand in action

The brand had it’s first main public appearance at the IAAF World Championships, London 2017 as you can see in these social media posts.

🖊👏#StandTallSpeakUp

A post shared by AthleticsIntegrity (@aiu_athletics) on

Paula Radcliffe 🖊👍😀 #StandTallSpeakUp

A post shared by AthleticsIntegrity (@aiu_athletics) on

Client background

The IAAF (International Association of Athletics Federations) is a global organisation based in Monaco. As part of huge reforms being introduced since Lord Coe was elected President in 2015, the Athletics Integrity Unit was formed in 2017 in order to delegate their integrity programs to an independent body.

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