We’ve been busy thinking hard about the year ahead. First up was some re-jigging of things around our website. But in the process we also implemented a new ‘what we do’ stapline for our homepage, which shows you where our thinking is going.
You don’t need us to make your website.
You need us to make your website great.
The first part is a fairly odd statement coming from us, But the the second part is the key.
Let me explain.
It’s 2013 – it’s never been easier to make a website
There are tools appearing every day that help people with no technical skills make websites. Recently I’ve noticed that many of them are actually really good now. I have a hard time giving reasons why people should not start a website using one.
It’s 2013 – it’s also never been harder to make a great website
Those 1000s of websites that come online every day, mostly using website building tools? Most of them are just ‘OK’. Is that what you want for your business? We don’t think so. But very few businesses can make their websites great without some help or an outsider’s perspective.
Great websites are much more than pages with text and images. It takes a trained visual eye to make it a pleasing experience for visitors. It takes planning skills to make sure everything’s covered and structured properly. It takes an understanding of how visitors behave or think, so you don’t frustrate them. It takes some good writing so visitors actually engage in what you’re saying. And so on.
So our focus for 2013 is all about helping business owners make better websites.
It may mean businesses don’t engage our services in the same traditional way as before.
It may mean we’re not involved from the start on all website projects.
It may mean we can’t influence the whole website anymore.
But that’s OK. It’s not about us. As designers we’re here to make things better. It just so happens that in 2013 websites are one of the most important things businesses need to be better at. And we’ve got the skills to help.