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	<title>Comments on: Why big brands cannot afford to ignore social media</title>
	<atom:link href="http://www.bowleydesign.com/our-thoughts/why-big-brands-cannot-afford-to-ignore-social-media/feed" rel="self" type="application/rss+xml" />
	<link>http://www.bowleydesign.com/our-thoughts/why-big-brands-cannot-afford-to-ignore-social-media</link>
	<description>Big thinking from a small company</description>
	<lastBuildDate>Mon, 12 Apr 2010 15:49:35 +0000</lastBuildDate>
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		<title>By: Mark</title>
		<link>http://www.bowleydesign.com/our-thoughts/why-big-brands-cannot-afford-to-ignore-social-media/comment-page-1#comment-61</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Sun, 14 Feb 2010 10:21:47 +0000</pubDate>
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		<description>Thanks Eoghan. I agree and your blog article makes some good points too.</description>
		<content:encoded><![CDATA[<p>Thanks Eoghan. I agree and your blog article makes some good points too.</p>
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		<title>By: Eoghan O'Neill</title>
		<link>http://www.bowleydesign.com/our-thoughts/why-big-brands-cannot-afford-to-ignore-social-media/comment-page-1#comment-58</link>
		<dc:creator>Eoghan O'Neill</dc:creator>
		<pubDate>Fri, 12 Feb 2010 13:20:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.bowleydesign.com/?p=1109#comment-58</guid>
		<description>Indeed. It can take time and practice to get used to the intricacies of the social media world but the basics are pretty simple. One would hope that there&#039;s at least SOMEBODY at either the company or their PR agency (if they have one!) who would have a basic grasp of Twitter essentials. They came back via traditional media channels with some comments yesterday - all well and good, but tackling the problem at source (the free-for-all that is a social media world getting the bit between their teeth).

I have some similar thoughts to yours on my own company blog - have a look.</description>
		<content:encoded><![CDATA[<p>Indeed. It can take time and practice to get used to the intricacies of the social media world but the basics are pretty simple. One would hope that there&#8217;s at least SOMEBODY at either the company or their PR agency (if they have one!) who would have a basic grasp of Twitter essentials. They came back via traditional media channels with some comments yesterday &#8211; all well and good, but tackling the problem at source (the free-for-all that is a social media world getting the bit between their teeth).</p>
<p>I have some similar thoughts to yours on my own company blog &#8211; have a look.</p>
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