There are so many social media guides and blogs out there right now, it’s almost a whole industry. But I’ve always found it takes quite a bit of reading before you can really get a sense of what each of the major network is about. I wondered how regular users summarise them to non-users?
So I did a bit of digging and asked the question on a forum – the result is this really basic intro to the big three:
What is it? A networking service allowing short text updates for your followers.
- Use keyword searches to track chatter on your subject areas and get involved.
- Find new friends and business by getting involved in conversations.
- Anyone can follow anyone’s updates, so popular subjects can go viral quickly.
- Completely public – anyone can read your updates without needing your permission.
- Don’t use it to hard sell – it’s about being genuine and interesting.
Follow Bowley Design on Twitter
Follow me on Twitter
Other users’ words…
What is it? The big social networking website to connect friends, family and business contacts.
- Create a personal profile to network with.
- Separate work and normal friends if you wish to.
- Create a page to promote your business or brand – like a mini blog.
- Comment on people and pages updates to gain exposure and new friends.
- Offers a more relaxed and human side to networking and business promotion.
Other users’ words…
Linked In
What is it? Social networking strictly for business people.
- Build a personal profile with career details and specialties.
- Develop your own personal brand for career promotion and advancement.
- Strengthen and extend your network of trusted business contacts.
- Form or join groups on your subjects of interest.
- Answer member questions in your subject area to show your expertise.
Other users’ words…
Some things to remember
Before jumping in to social media or setting your expectations, it’s worth remembering what it’s all about:
Chris Hall of Cow Bell points out this:
Jo Porritt of Brand Guardian reminds us:
Some resources for you
-
Social Marketing Forum – A community for social media marketing ideas and conversations.
- Social Media Examiner blog – a friendly website full of social media tips and how-tos.
- Mashable – some in-depth guides to the main social websites.
- Tweeternet – Twitter explained.
How do you describe the big social media networks to newcomers?
Simple round-up Post Mark!
Great start for beginners – and thanks for the quotes
Jo
As a beginner trying to help other beginners this is a great place to start. Michelle
Thanks Jo and Michelle – glad it was useful.