Something that crops up a lot in creating websites for small businesses and startups is the problem of expectations.
More specifically, marketing expectations.
All posts in Our thoughts
I recently spotted this button on a business website – a shocking example of a company’s complete failure to read it’s own homepage! What makes it so bad is that this seems to be their main call-to-action button.
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This morning I helped a client get his business listed on Google Maps. Continue Reading →
This is a quote from a TED talk by Simon Sinek about leadership, which I enjoyed.
But I think it also illustrates a certain point about branding – you have to have substance behind a brand. It’s not enough to simply create or try to build a brand that starts off with a “wow” factor in the way it looks or talks, or even with one or two “wow” products. Continue Reading →
We recently wrote this guest article for Manage My Website’s journal:
“5 reasons having a good website helps your business”
“5 reasons having a good website helps your business”
There are so many social media guides and blogs out there right now, it’s almost a whole industry. But I’ve always found it takes quite a bit of reading before you can really get a sense of what each of the major network is about. I wondered how regular users summarise them to non-users? Continue Reading →
If you own or manage a website, the one page you need to get right is your homepage. For new visitors, this page will make or break their visit. For regular visitors, it will tell them how well kept and up to date your website is.
Yesterday’s Paperchase incident is a good example of how big brands cannot afford to ignore social media today.
As long as I’ve been a designer, I’ve tried to keep scrapbooks and scraps of things I like, find inspiring or just want to keep for future reference. Here’s a quick guide to how I’ve set up some online ones.
This is part two of my series on what makes a logo really good. Here I’m going to talk about why a logo should be memorable.
This is part one of my series on what makes a logo really good, which I introduced in a previous article. Here I’m talking about why a logo should be iconic.
I was recently reminded of this brilliant quote from the late Paul Rand, a design legend and one of my personal favourite designers.
I realised it actually relates to the modern debate on the value of design – a hot subject these days as it’s become quite hard to get some people or businesses to value and pay for quality design.
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I’ve been much more into F1 this year. Not just because it’s been an unusually exciting year for once, but also because there have been different teams leading the pack so far. As well as the obvious, one of the things that appeals to me about the sport is the massive part branding and design plays in it.
The newly launched Microsoft search engine Bing (sorry, ‘decision engine’ as they call it) seems to have been universally panned in the creative world for its poor logo. Continue Reading →
Logos are a particular passion of mine and with each one that catches my eye I always find myself asking how effective it is. But what exactly makes a logo really good? Continue Reading →