
If you’ve enjoyed reading our articles so far (which I hope you have) and are interested in more, here are a list of other websites I currently write for. [Read more]
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- October 20 2009
- by Mark
- in Our news
- 0 Comments
A really good logo should be iconic

This is part one of my series on what makes a logo really good, which I introduced in a previous article. Here I’m talking about why a logo should be iconic. [Read more]- September 11 2009
- by Mark
- in Our thoughts
- 0 Comments
Why you should value good design
I was recently reminded of this brilliant quote from the late Paul Rand, a design legend and one of my personal favourite designers.I realised it actually relates to the modern debate on the value of design – a hot subject these days as it’s become quite hard to get some people or businesses to value and pay for quality design.
[Read more]- September 2 2009
- by Mark
- in Our thoughts
- 1 Comment
Brawn GP branding

I’ve been much more into F1 this year. Not just because it’s been an unusually exciting year for once, but also because there have been different teams leading the pack so far. As well as the obvious, one of the things that appeals to me about the sport is the massive part branding and design plays in it. [Read more]
- August 28 2009
- by Mark
- in Our thoughts
- 0 Comments
Can a brand survive with a bad logo?

The newly launched Microsoft search engine Bing (sorry, ‘decision engine’ as they call it) seems to have been universally panned in the creative world for its poor logo. [Read more]- August 14 2009
- by Mark
- in Our thoughts
- 2 Comments
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